JimmY Chapin
Global Strategic Marketer
Jimmy Chapin is a dynamic brand marketer with over fifteen years of experience in digital marketing & project management. He specializes in facilitating and managing creative project workflows, strategic planning, and cross-functional collaboration, consistently delivering high-quality results on time.
Based in West Hollywood, Jimmy most recently led digital eCommerce strategy at Capitol Records. Before that, he directed International Marketing for Big Machine Label Group, managing global campaigns for Taylor Swift's albums RED, 1989, and reputation.
Jimmy has also spearheaded digital marketing campaigns for top artists like Katy Perry, The Beatles, Carrie Underwood, Keith Urban, and more.
Beyond the entertainment industry, Jimmy has driven tourism marketing for various small businesses in Nashville, TN, significantly increasing company revenue year over year since 2021.
“As a leading member of the team we were on together, I always felt extremely confident with Jimmy and the caliber of work he provided. He’s a great people person and his knowledge of the industry was a guiding light for me during our time together.“
-Kyle Woodworth, Universal Music Group
Experience
Director, E-Commerce/Creative Strategy
2020-2024
Universal Music Group- Los Angeles, CA
Director, International Marketing
2011-2020
Big Machine Label Group- Nashville, TN
Owner
2016-2024
New Boots Line Dancing- Nashville, TN
education
Bachelor of Business Administration
2011, Belmont University
Previous
work
Music Marketing
2017
Tokyo Outdoor Ads
Taylor Swift
2015
1989 Tour Marketing
Taylor Swift
-Consumer Strategy
-Website Design + Optimizations
-Email Marketing + Social Media
-SEO
-Outdoor Advertising
-Product Design + Graphic Design
2021
D2C Merchandise
Kacey Musgraves
2014
Album Campaign
Taylor Swift
2023
Online Store
Carrie Underwood
Notable campaigns
-Taylor Swift ‘RED’, ‘1989’ & ‘reputation’ Global album campaigns
-OTHER ARTISTS:
Katy Perry, The BEATLES, Kacey musgraves, Sheryl crow, chris stapleton, ice spice, & more
Previous
work
Hospitality
MARKETING
-Website Design + Optimizations
-Graphic Design + Product Design
-Email Marketing
-Social Media
-SEO
